• Story #47

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  • Story # 28

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  • Posted by · June 23, 2021 3:05 PM

    Santa Cruz City Schools, Measure T&U

    Looking for a long-term budget fix?  It can be done – just ask Santa Cruz City Schools (SCCS). The District’s multiple parcel taxes with multiple renewal dates provide vital funding for K-12 programs, but in the past, they also demanded an almost year-around effort to prepare for “the next renewal.”  However, following a few proven steps, SCCS won big in a way that truly improved their financial future.

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  • Story #75: Sharing School Safety Planning with Stakeholders

    Posted by · March 26, 2021 4:18 PM

    Sharing School Safety Planning with Stakeholders



    Do your stakeholders know about all the safety protocols you’ve been planning for? Do they trust that you’re putting “safety first”? Keeping students, teachers, staff, and the larger community safe and healthy has taken on new meaning and communicating safety protocols has become more critical than ever. As you plan for in-person instruction, there are steps you can take to communicate all the great planning and implementation to continue building trust with stakeholders.  

    See how to go from “I don’t think it’s safe to return,” to “I can see that it IS SAFE to return.

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  • Posted by · March 12, 2021 10:44 AM

    Laying the Foundation for a Successful Parcel Tax


    CliffordMoss had teamed up with Lafayette School District (LAFSD) two years before toLAFSDMailerCover.png successfully pass a school bond. However, it did not eliminate severe budget constraints that were already impacting instruction. Despite substantial cuts, more funding was needed in order to preserve the highly valued instructional programs and services that help Lafayette TK-8 schools rank among the best in the state.

    LAFSD_PublicEngagementPlanCover.pngLong before placing a parcel tax on the ballot, CliffordMoss and LAFSD leadership worked together to evaluate potential solutions and develop a comprehensive pre-electoral public engagement strategy. If a parcel tax was the solution, the leadership needed to know what the community thought BEFORE they made any decisions. This plan, which provided a blueprint for assessment, listening, and engagement, included….

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  • Story #21: Bond Messaging in the Time of COVID

    Posted by · March 04, 2021 11:39 AM

    Passing a facilities bond in the middle of the COVID pandemic wasn't easy for any school district. And for Los Angeles Unified, seeking a whopping seven billion dollar bond, it really took painstaking messaging and careful targeting to deliver the right message to the right people. See how CliffordMoss worked with Los Angeles USD (LAUSD) to carefully balance long term facilities needs with the current realities presented by the COVID crisis on the November 2020 ballot. All of this culminated in a BIG WIN for LAUSD with 71% of the community voting YES on RR.

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  • Story #57: Engage, Inform, COMMUNICATE, Transform!

    Posted by · February 26, 2021 9:36 AM



    Engage, Inform, COMMUNICATE, Transform!

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  • Story #14: How to Pass a Bond Measure

    Posted by · February 17, 2021 3:38 PM

    Greenfield Union School District

    Successful Bond Measure 

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  • Posted by · February 12, 2021 11:56 AM

    San Carlos School District 

    Successful Parcel Tax


    In stark contrast to record numbers of losing school measures across the state on the March 2020 Ballot, San Carlos School District (SCSD) found success. Why did SCSD win and weather the storm when so many others failed? The answer is simple: it comes down to a story of NEED, a story told well, and an exceptional winning campaign. 

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