Clifford Moss is an election planning, political strategy, public affairs and strategic communications firm built on a deep sense of personal and professional ethics. We are committed to re-building California's aging infrastructure and creating needed social change through effective communications, community engagement, organizing and electoral politics.
Whether you are a public agency, non-profit, business, or candidate, the first thing we do when you come to us is listen. Together we will craft a solution that works for you and your community.
engagement, listening and
Election planning and campaigns for measures, candidates and causes.
Build trust and navigate the public arena to achieve
Connect the political dots and build the public support you need to win.
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LA Unified – the largest school district in the State - needed a $7 billion bond to build facilities to provide an excellent education to all students. We ran the multi-million dollar mail, digital and targeted field campaign to secure a huge win for LA students.
Alameda County childcare providers and Children’s hospital desperately needed funds to provide high-level care for local kids. We spearheaded the effort to gather signatures to place a measure on the March 2020 ballot and we ran the winning campaign.
Santa Cruz City Schools’ multiple parcel taxes with multiple renewal dates are a critical funding source but demanded almost a year around effort to prepare for “the next renewal.” We ran the campaigns to simplify and combine this vital funding – and secure it in perpetuity.
“Oside” schools needed a $160M infusion to upgrade classrooms and instructional technology that better prepares students for college and careers. We ran the campaign that surfed to victory, locking in “a wave of new funding” for modernized schools in this coastal community.
The largest regional park district in the U.S. needed help extending a critical parcel tax funding stream to maintain wildfire protection, urban creeks, water quality, and natural habitats. We ran the campaign (mail, digital and field ) that delivered the big win with 85.6% support on Election Day!
This local fire district faced a massive under-funding problem. Putting our tool box to work with video, direct mail, texting, phone, digital ads and more, we ran the initiative that shed new light on a dark situation and helped pave the way to new funding solutions for essential emergency services.
As the California Gubernatorial recall began to heat up and polling suggested the recall could win, Labor reached out to CliffordMoss for help with a get-out-the-vote strategy designed to make sure progressive, no-on-recall voters would actually cast a ballot. We developed a grasstops, media and field strategy to ensure mid-propensity "no" voters would turn in their ballots before the mid-September election.
Treva Reid was a first-time candidate looking for experienced counsel. We developed her messaging, mail, digital and a robust field campaign (during the pandemic).
In a crowded field of five, with ranked choice voting, Treva won by 20 points!
When the window opened for energizing Hayward volunteer Elisa Marquez to run for public office, she called CliffordMoss. Since then, we’ve helped Elisa win multiple city elections, activating the power of grassroots campaigning to “do the good you want to see in the world.”
Torrance Unified came to us asking for help improving communications and public trust. Our solution: a Strategic Communications Initiative to engage, inform, communicate and transform the TUSD organization into a culture of communicators. It’s a work in progress that’s working!
The City asked for our help educating its community about a ballot measure critically important to the city’s future. Operating strictly in the “information ONLY” lane, we got the job done employing video, online ads and 2-way mail to tell their story factually and transparently.
Bonnie Moss, CliffordMoss Principal, is a 30-year veteran of successful local public initiatives, political campaigns, and marketing and communications strategies that have created impact and winning results across hundreds of communities in California and the nation.
Tom Clifford, CliffordMoss Principal, is a seasoned political and election strategist, attorney and expert communications navigator, with significant experience engaging and leading complex, diverse, must-win projects in the public arena.
Amanda Clifford, CliffordMoss Principal, specializes in grassroots campaigns, combining her two career passions - the law and grassroots organizing – to improve education, healthcare and other quality of life services for CliffordMoss clients and their communities.
Director of Campaign Operations
Senior Project Advisor