CliffordMoss - Political Strategy | Communications | Public Affairs
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Clifford Moss is an election planning, political strategy, public affairs and strategic communications firm built on a deep sense of personal and professional ethics. We are committed to re-building California's aging infrastructure and creating needed social change through effective communications, community engagement, organizing and electoral politics.

What we do

Whether you are a public agency, non-profit, business, or candidate, the first thing we do when you come to us is listen. Together we will craft a solution that works for you and your community.

Strategic Communications

Public information,
engagement, listening and
coalition building.

Campaigns & Elections

Election planning and campaigns for measures, candidates and causes.

Public Affairs

Build trust and navigate the public arena to achieve
your goals.

Political Strategy

Connect the political dots and build the public support you need to win.

Video Advertising

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Ethnic Media

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Our Work

Ballot Measures

Los Angeles Unified Bond - Measure RR

LA Unified – the largest school district in the State - needed a $7 billion bond to build facilities to provide an excellent education to all students. We ran the multi-million dollar mail, digital and targeted field campaign to secure a huge win for LA students.

see Measure RR website

Care for Our Kids: Alameda County Measure C

Alameda County childcare providers and Children’s hospital desperately needed funds to provide high-level care for local kids. We spearheaded the effort to gather signatures to place a measure on the and we ran the winning campaign.

Santa Cruz Measures T&U

Santa Cruz City Schools’ multiple parcel taxes with multiple renewal dates are a critical funding source but demanded almost a year around effort to prepare for “the next renewal.” We ran the campaigns to simplify and combine this vital funding – and secure it in perpetuity.

Oceanside Measure W

“Oside” schools needed a $160M infusion to upgrade classrooms and instructional technology that better prepares students for college and careers. We ran the campaign that surfed to victory, locking in “a wave of new funding” for modernized schools in this coastal community.

East Bay RPD - Measure FF

The largest regional park district in the U.S. needed help extending a critical parcel tax funding stream to maintain wildfire protection, urban creeks, water quality, and natural habitats. We ran the campaign (mail, digital and field ) that delivered the big win with 85.6% support on Election Day!

East Contra Costa Fire Protection District

This local fire district faced a massive under-funding problem. Putting our tool box to work with video, direct mail, texting, phone, digital ads and more, we ran the initiative that shed new light on a dark situation and helped pave the way to new funding solutions for essential emergency services.

Candidates and Causes

Working Families Against the Recall

Working Families Against the Recall

As the California Gubernatorial recall began to heat up and polling suggested the recall could win, Labor reached out to CliffordMoss for help with a get-out-the-vote strategy designed to make sure progressive, no-on-recall voters would actually cast a ballot. We developed a grasstops, media and field strategy to ensure mid-propensity "no" voters would turn in their ballots before the mid-September election.

Treva Reid for Oakland City Council

Treva Reid was a first-time candidate looking for experienced counsel. We developed her messaging, mail, digital and a robust field campaign (during the pandemic).
In a crowded field of five, with ranked choice voting, Treva won by 20 points!

see Treva Reid's candidate website

Dave Cortese for State Senate

Dave Cortese came to us for help with his State Senate Race. Together we built a multilingual, multimedia campaign with a giant field operation and won the crowded primary by 12 and the general, against millions in outside spending, by 10 points.

Elisa Marquez for Hayward City Council

When the window opened for energizing Hayward volunteer Elisa Marquez to run for public office, she called CliffordMoss. Since then, we’ve helped Elisa win multiple city elections, activating the power of grassroots campaigning to “do the good you want to see in the world.”

Strategic Communications

Torrance Unified School District

Torrance Unified came to us asking for help improving communications and public trust. Our solution: a Strategic Communications Initiative to engage, inform, communicate and transform the TUSD organization into a culture of communicators. It’s a work in progress that’s working!

City of San Leandro

The City asked for our help educating its community about a ballot measure critically important to the city’s future. Operating strictly in the “information ONLY” lane, we got the job done employing video, online ads and 2-way mail to tell their story factually and transparently.

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Public Affairs

Oakland Athletics

We’ve worked as a strategic advisor to the Oakland Athletics Baseball club in their effort to build waterfront ballpark on an unused Oakland port terminal that will provide thousands of new union jobs and hundreds of millions in needed community benefits.

Facebook

A leading force in the Bay Area regional economy, Facebook tapped CliffordMoss to engage local elected and civic opinion leaders on a proposal to reactivate the Dumbarton Rail Corridor. The idea is part of an ongoing Bay Area conversation on transportation solutions.

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Who We Are

Bonnie Moss, CliffordMoss Principal, is a 30-year veteran of successful local public initiatives, political campaigns, and marketing and communications strategies that have created impact and winning results across hundreds of communities in California and the nation.

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Tom Clifford, CliffordMoss Principal, is a seasoned political and election strategist, attorney and expert communications navigator, with significant experience engaging and leading complex, diverse, must-win projects in the public arena.

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Amanda Clifford, CliffordMoss Principal, specializes in grassroots campaigns, combining her two career passions - the law and grassroots organizing – to improve education, healthcare and other quality of life services for CliffordMoss clients and their communities.

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Laura Crotty
Vice President

Tracey Miller-Zarneke
Senior Project Advisor

Chandler Clifford
Support Services Manager

Patrick Falzer
Project Advisor

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Client Stories

Our Clients

Candidates

Public Sector

NGOs / Private


Contact Us

Contact Us

Location

CliffordMoss
5111 Telegraph #307
Oakland CA, 94609

Contact

[email protected]
(510) 907-3195‬

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