Our Team


Bonnie Moss 


Bonnie Moss, CliffordMoss Principal, is a 30-year veteran of successful local public initiatives, political campaigns, and marketing and communications strategies that have created impact and winning results across hundreds of communities in California and the nation. A native of California, she attended MIT and Wellesley College, graduating from Wellesley with a BA in Urban Studies. Bonnie’s consulting career was built on a foundation of seventeen years in private sector community relations leadership positions and eight years as a local elected official in Northern California. In 1999 Bonnie moved directly into political and communications consulting with a leading California firm where she found enormous success combining her personal and professional passions; later she left to form CliffordMoss with partner Tom Clifford.  Bonnie has guided hundreds of local projects to political and electoral success over her career, securing billions of dollars for worthy community causes. When she is not on the road teaching, coaching, serving and celebrating her clients’ hard work building support for their causes, Bonnie lives in Hayward, California. A self-described “free spirit”, her lifelong success story finding win-win solutions for both clients and communities now continues in her current venture, CliffordMoss.

Tom Clifford 


Tom Clifford, CliffordMoss Principal, is a seasoned political and election strategist, attorney and expert communications navigator, with significant experience engaging and leading complex, diverse, must-win projects in the public arena. Tom graduated from UC Berkeley, worked in the State Capitol and served as a CORO fellow before completing a joint degree in law at UC Berkeley (Boalt Hall) and public policy at Princeton University. He later practiced public law and litigation at Bingham McCutchen in San Francisco for six years before moving into political consulting with a leading California firm and forming CliffordMoss in 2012 with partner Bonnie Moss. Tom enjoys working on thorny political issues that tap his political strategy and legal expertise as a seasoned attorney who served as outside counsel to state and local governments.  He has worked with public agencies across the state to gain voter approval of difficult measures, including measures that have lost before with a different consulting team. Tom lived in Latin America for several years, speaks Spanish and Marathi (in addition to English) and has extensive experience guiding projects with multi-cultural and multi-lingual components. Tom lives in Oakland with his wife and three children.

Amanda Clifford 


Amanda Clifford, CliffordMoss Principal, specializes in grassroots campaigns, combining her two career passions - the law and grassroots organizing – to improve education, healthcare and other quality of life services for CliffordMoss clients and their communities. Amanda was born and raised in northern California. A graduate of Cal Poly San Luis Obispo with degrees in Political Science and Psychology, Amanda always seemed to be good at finding happiness and fulfillment, whether traveling the world, tending to livestock on her family’s farm, or living and thriving in urban Oakland. Her interest in politics blossomed when she went to work for a Member of Parliament from the Labour Party in Britain. From the halls of Parliament to the small neighborhoods outside of London, Amanda developed a natural talent for collaborating with local citizens. Her career was further enriched by work with The Fund for Public Interest Research, a leading non-profit enterprise dedicated to campaigning for environmental and political issues. Amanda later attended John F. Kennedy University School of Law, earning her law degree in 2009. As our newest partner at CliffordMoss, Amanda is thriving as she continues leading teams navigating the ever-changing election cycle, with its many challenging environments and drastically different communities of conservative, liberal, rural, urban, bilingual voters and highly passionate citizens up and down the State.

Laura Crotty 


Laura Crotty, CliffordMoss Vice President, is a rising star specializing in guiding transportation, education and environmental public communications campaigns.  In 2018 she maintained a 100% campaign win rate, driving key transportation and public education ballot initiatives to success throughout California.  A native of the San Francisco Bay Area, Laura attended UC Santa Cruz, receiving her B.A. in Environmental Studies.  Following graduation from UCSC, she became a Senior AmeriCorps team leader ‘filling the gap’ in inner-city public schools and working to improve neighborhoods in Harlem, NYC.  Later, she worked with Spectrum Community Services in Hayward, California, improving energy efficiency for low-income homes and vulnerable populations in Alameda County.  Laura thrives as a volunteer trainer and campaign manager.  She understands public sector organizations well, and brings creative, innovative problem solving expertise to support CliffordMoss and our clients.  Laura’s personal passions are public education and the environment.  Her favorite pastime is exploring all four seasons of the great outdoors - especially in Tahoe.

Ze-Kun Li


Ze-Kun Li, CliffordMoss Project Advisor, brings nearly a decade of community and political organizing experience to CliffordMoss and our clients. He got his first taste of grassroots organizing in 2010 helping to rally a 15,000-person march in San Francisco to advocate for adequate educational funding. Since then, Ze has helped guide California state senate, assembly and county wide electoral campaigns as a campaign coordinator, field director and campaign manager. He is well regarded in the Bay Area for his ability to develop effective and impactful ground campaigns. Ze is a natural practitioner of CliffordMoss’ “people support what they help create” philosophy. His innate ability to connect with stakeholders and community members creates campaign momentum when it’s needed most. Ze graduated from Santa Clara University with a degree in political science. He was born in China and moved to the Bay Area at age 9. He speaks Cantonese and Mandarin fluently, and loves Chinese drama. Ze is currently assisting a variety of CliffordMoss clients. In his spare time, he lives in Oakland and enjoys practicing yoga, playing basketball, and watching his Bay Area sports teams win their championships.

Daniel Rubens


Daniel Rubens, CliffordMoss Associate, is a former newspaper reporter who brings excellent communications, research, and fundraising experience to the CliffordMoss team. A native of the East Bay, Daniel brings energy, passion and a can-do attitude to CliffordMoss and its clients. Daniel graduated from the University of Washington, Seattle, in 2015 with a B.A. in Journalism and spent two years working at a newspaper in Wenatchee, Washington writing articles about everything from local news to high school sports. Daniel is currently assisting a variety of diverse CliffordMoss clients in various stages of their election and non-electoral cycles. When outside of the office, Daniel closely supports his hometown Bay Area sports teams, travels as much as possible, and enjoys and explores the natural wonders that California has to offer, especially when they take him to the slopes for a day of skiing.